Abudawood Case Study
Abudawood is now part of a privately owned conglomerate with business interests in three primary arenas:
Providing localized market management, sales, marketing, merchandising and logistics services to companies such as Procter & Gamble, Quaker Oats, Ferrero-Rocher and Pepsi throughout the Middle East, North Africa and Gulf regions.
Manufacturing of consumer goods, through a joint-venture partnership with Procter & Gamble in Saudi Arabia.