News | October 19, 2020

Holdal Optimizes Its Ecommerce Capabilities with SNS

Comprehensive warehouse management solution streamlines operations supported by customized ecommerce platform and packing station systems.

Holdal Optimizes Its Ecommerce Capabilities with SNS

Beirut, September 2020 – SNS, a leading provider of supply chain consultancy and software implementation, today announced that HOLDAL (home to a distinguished portfolio of brands in beauty and grooming, personal and household care, healthcare, lifestyle and luxury in distribution, retail, manufacturing and supply chain) and TERCEL Logistics (HOLDAL newly born on-the-go supply chain sustainable solutions) , have gone-live with a comprehensive warehousing project, underpinned by Infor WMS.
Spanning multiple warehouses, the integrated solution will provide greater visibility and tracking of inventory, while delivering a customized ecommerce packing station capability and a customized receiving process for HOLDAL business streams.
Beirut-based HOLDAL has deployed the solution at its fashion warehouse, perfumes and cosmetics warehouse, and pharmaceutical warehouse, fully integrated with its incumbent ERP (Microsoft Dynamics AX) system. Enhanced integration capabilities have ensured streamlined and fully automated communications between the new systems and the ERP solution, for increased efficiency across the business.
A newly established, customized ECOM Packing Station process groups orders from multiple warehouses into a single outgoing package, underpinned by the advanced functionality of Infor WMS.

“We serve multiple industries with different requirements and we needed an agile & integrated solution that could handle this level of complexity without compromising on functionality,” comments Mohamad El Zareef, Group Supply Chain Manager at HOLDAL. “SNS has provided the most adapted solution for our business, giving us enhanced visibility across our different operations and delivering the performance we need from day one, enabling us to fulfil the high volume of orders we receive, efficiently and effectively. The success of the implementation meant the new solution was up-and-running ready for immediate integration with our new ecommerce platform, This, alongside the customized fashion and ecommerce packing process, has made a real difference to our business from the start.”

“We’re delighted with the success of the entire project,” comments Mario Ghosn, general manager, SNS. “It wasn’t a case of one-size-fits-all and I’m very proud of how the team worked hard to deliver a range of solutions built to address the specific needs of HOLDAL’s operations. All those involved showed incredible dedication and commitment to the end goal, even when faced with the additional challenges posed by the global pandemic. Everyone pulled together to ensure a smooth go-live, delivering a comprehensive, multi-faceted solution, which brings new efficiencies to the HOLDAL business while supporting the successful launch of the HOLDAL e-commerce platform.”


TERCEL was born in April 2020 with the aim to distinguish itself in our market as a Third Party Logistics Preferred Partner.
We offer our partners simple, reliable and efficient supply chain solutions directly connecting suppliers and consumers in an integrated & seamless approach.

Our Services:
  • Tercel offers B2B and B2C 3PL (Third Party Logistics) services in the Lebanese market
  • Small Parcel Last Mile Delivery Services
  • Value added services: Shrink-wrapping, Packaging, printing, labeling
  • 4PL Services: Stock Count and Inventory Audit
  • Cash Collection


About Infor

Infor is a global leader in business cloud software specialized by industry. With 17,300 employees and over 68,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit

Infor customers include:
The top 20 aerospace companies
9 of the top 10 high tech companies
14 of the 25 largest U.S. healthcare delivery networks
19 of the 20 largest U.S. cities
18 of the top 20 automotive suppliers
14 of the top 20 industrial distributors
13 of the top 20 global retailers
4 of the top 5 brewers
17 of the top 20 global banks
9 of the 10 largest global hotel brands
7 of the top 10 global luxury brands

Infor website:

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