News | December 10, 2021

Abudawood Underpins Geographic Expansion with SNS and Infor

Warehouse management solution optimizes demand replenishment for leading Logistics Service Provider in Saudi Arabia

Abudawood Underpins Geographic Expansion with SNS and Infor

Saudi Arabia, December 2021 – SNS, a leading provider of supply chain consultancy and software implementation, today announced that Abudawood Logistics, a subsidiary of Abudawood Group, the exclusive distributor for Proctor & Gamble (P&G), Ferrero, Quaker Oats, and other global brands in Saudi Arabia, has deployed Infor WMS. Supporting warehouse operations for the FMCG brand partner, Infor WMS will maximize the utilization of pick locations through expedited demand replenishment, while streamlining picking processes.

As a multi-billion-dollar enterprise, operating more than 130 facilities across six countries, Abudawood’s warehousing operations are vast. With complex shelf life requirements based on order type; account type; and brand, Abudawood relies on efficient and dynamic replenishment of full pallets into pick locations based on variable shelf life windows.

Infor WMS was selected based on its vast capability to support 3PL activities as well as demand replenishment capabilities which support the dynamic assignment of pick locations, and auto move functionality which supports the defrosting cycle of Ferrero products. SNS was chosen based on its on-depth warehouse management experience and expertise, and understanding of Abudawood’s business nuances and challenges. 

“With ambitious growth plans, Abudawood is focused on organic growth, customer acquisition and geographic expansion, testament to which is its recent expansion into Logistics Services in Saudi and plans to cover the remaining 5 Abudawood markets  ” comments Abdullah Talal AbuSido, Head of Supply Chain Technology, Abudawood. “Supporting delivery across all of our regions is a 24-hour warehouse operation running minimal downtime, therefore putaway by unit of measure (UOM) is a crucial process in order to maximize location capacity and streamline output. With this goal in mind, we needed a warehouse management solution which could really optimize our replenishment and ensure world class levels of performance.

“Through working in partnership with SNS, we’ve been able to hone in on specific areas for improvement and established robust and efficient warehouse management processes to add tangible value and support both service improvements and increased profitability.”

“Optimizing warehouse efficiency and capacity in order to instill best practice and drive performance is crucial in any business, but in the field of FMCG Logistics it’s a prerequisite,” comments Wael Mabsout, senior manager, SNS. “We’re delighted to be working with Abudawood, helping the team to refine their operations and put the building blocks in place from which to pursue its ambitious expansion plans in the coming years.”

About Abudawood

Abudawood is now part of a privately owned conglomerate with business interests in three primary arenas:
Providing localized market management, sales, marketing, merchandising and logistics services to companies such as Procter & Gamble, Quaker Oats, Ferrero-Rocher and Pepsi throughout the Middle East, North Africa and Gulf regions.
Manufacturing of consumer goods, through a joint-venture partnership with Procter & Gamble in Saudi Arabia.
Investing in quality real estate and financial instruments in the United States of America, United Kingdom and elsewhere around the world.

About Abudawood

About SNS

SNS is a leading provider of supply chain services with customers and partners across the globe. With offices in Dubai, New York, Singapore, Paris, Lyon, Melbourne, Riyadh and Beirut, SNS offers a wide range of services and is recognized in the market by its proven track record of successful projects.
SNS services range from consulting and training to solution development, implementation, systems integration and support. These services are delivered by an expert team of operational and technical consultants, highly knowledgeable in the supply chain and logistics domain.

For additional information, visit the SNS website at
For inquiries, email: [email protected]

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 65,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit

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