News | November 27, 2020

Al Malki Group Grows Their New 3PL Entity with SNS and Infor WMS

Warehouse management solution digitalizes warehouse processes and controls inventory at luxury brands specialist

Al Malki Group Grows Their New 3PL Entity with SNS and Infor WMS

Jeddah, November 2020 – SNS, a leading provider of supply chain consultancy and software implementation, today announced that Hala Support Services, part of the Al Malki Group, has selected the Infor WMS solution to manage its operations. The warehouse management solution is set to boost performance at the brand development and distribution specialist which specializes in the luxury goods market, as well as attract new 3PL customers. Currently underway, the solution is due to go live in Q1 2021.

With customers in the high-end designer space, Hala Support Services has to ensure the highest standards and top service levels at all times, and require new digital capabilities in its warehouse to support its business goals and grow its clientele portfolio. SNS was selected based on its extensive experience of warehousing projects, and knowledge of the dynamics of this competitive and fast-moving sector, while the best in class capabilities within Infor WMS impressed the luxury brand leader and its new 3PL venture, and instilled confidence from the outset.

“The current pandemic means that WMS projects can be particularly challenging as the vast majority of the work involved must be undertaken remotely,” comments Khaled Al Damouri, the Al Malki Group. “This, combined with the need for some complex integrations with our SAP ERP system meant that this wasn’t a straightforward project brief. However, SNS has impressed us at every step of the way, helping to address problems and create solutions which allow the project the run smoothly.”

“We are delighted to support the Al Malki Group in the digitalization of its warehouse, and help them growing the new 3PL entity, maintain its high standards, particularly in the crucial area of inventory and billing management,” comments Mario Ghosn, general manager, SNS. “This year really has accelerated the need for digitalization and the Al Malki Group is a great example of a company which is embracing this capability to help drive its future performance. 

“We have a great deal of experience in managing complex implementations, but current restrictions and the need to manage projects remotely really do present a number of challenges. However, through the sheer dedication of the team, and a good working partnership we’re thrilled to be able to help Hala Support Services in its quest to drive value.”

About Al Malki

AlMalki is a multi industry group of companies based in Jeddah, Saudi Arabia. Other locations include Riyadh, Khobar and Dubai. Business expertise in the Luxury Industry (Fragrances, Skincare & Cosmetics, Watches & Jewellery, Fashion), Contracting, Logistics and Trading. 
The company was founded by the late Ziad T. AlMalki in 1952 and today his son Tarek AlMalki is the Chairman.
Today AlMalki Group are the partners of L’Oreal Luxe, Dior Beauty, Richemont and many others in the Kingdom of Saudi Arabia.

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 67,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit

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