News | June 6, 2023

MADI Insources Warehousing with SNS and Infor

Premium UAE professional beauty business underpins new strategy and optimises fulfilment with Infor WMS

MADI Insources Warehousing with SNS and Infor

UAE, June 2023 – SNS, a leading provider of supply chain consultancy and software implementation, today announced that leading UAE cosmetics supplier MADI International has deployed Infor WMS. Supporting a shift from a 3PL model to insourced warehousing operations, the platform will be fully integrated with MADI’s existing ERP platform, optimizing inventory and fulfillment accuracy, and streamlining distribution operations.

In the wake of business growth, MADI required a new warehousing and inventory management system that could scale to support its growing business needs. After an extensive search, the beauty leader selected SNS to implement Infor WMS based on its best-in-class reputation, ability to integrate with existing systems via APIs, and cloud deployment model.

Designed to optimize warehouse processes and increase inventory accuracy, Infor WMS is already delivering real-time visibility into MADI’s stock levels, allowing for more efficient order fulfilment and reducing the risk of stock-outs. In addition, the cloud-based warehouse management solution’s powerful analytics and reporting tools will deliver insights into inventory and distribution operations that were previously unavailable.

"We are excited to have gone live with Infor WMS," comments Rabih MADI, Chief Operating Officer of MADI International. "We are already seeing the benefits of the new system, with increased efficiency and accuracy in our inventory and distribution operations. We are confident that this investment will pay off in the long run and help us grow our business.”

"We are delighted to have partnered with MADI International on this project," said Mohamed Obaidah, Director of Services at SNS. "Our team has worked tirelessly to ensure a seamless implementation, and we are confident that Infor WMS will be a game-changer for MADI's new insourced business model."

“Complexity and volatility are the new norms for supply chains, and against this backdrop, we are seeing a growing number of organizations adjust their business models to reduce risk and increase agility,” comments Mario Ghosn, General Manager, SNS. “The successful implementation of Infor WMS at MADI International is a testament to the expertise of SNS in the field of supply chain innovation and digitalization. With a proven track record of delivering customized solutions to businesses, SNS is poised to continue its growth trajectory and expand its reach into new markets.”

About Madi

MADI International is a leading cosmetic supplier, offering a wide range of beauty and personal care products to customers across the region. With a commitment to quality and innovation, MADI International has become a household name in the world of cosmetics.

About SNS

SNS is a leading provider of supply chain services with customers and partners across the globe. With offices in New York, Dubai, Paris, Lyon, Melbourne, Singapore, Riyadh and Beirut, SNS offers a wide range of services and is recognized in the market by its proven track record of successful projects.

SNS services range from consulting and training to solution development, implementation, systems integration and support. These services are delivered by an expert team of operational and technical consultants, highly knowledgeable in the supply chain and logistics domain.

For inquiries, email:
[email protected]

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 67,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit

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